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Visual comparison between a festival's purchase cycle and an e-commerce one

Analysis · May 16, 2026 · 7 min

Why agentic marketing for festivals isn't like e-commerce

Generic agentic marketing platforms (Klaviyo, HubSpot Breeze, Adobe) work well in e-commerce but misread a festival's purchase cycle. Five differences that justify an AI assistant specialized in live events.

Event promoter chatting with an AI assistant to analyze festival campaign performance

Guides · May 16, 2026 · 8 min

Agentic marketing for event promoters: the 2026 guide

What agentic marketing means for live event promoters, how it differs from traditional automation, what an AI assistant can do with your event data, and how to get started without a technical team.

Negrita stage at HOLIKA festival at night with the crowd under the lights

Trends · May 12, 2026 · 10 min

AI email marketing for events at scale

How to apply AI email marketing for events in practice: subject lines, segmentation, timing and dynamic content. Personalization at scale for promoters working with small teams.

Crowd at Festival Gigante at night with fireworks over the stage

Guides · May 12, 2026 · 12 min

SMS marketing for events: a promoter's guide

Complete SMS marketing guide for event promoters. Discover why SMS has a 98% open rate, 6 use cases for festivals and concerts, and how to launch your first campaign in 4 steps by integrating SMS with your CRM.

Daytime crowd at HOLIKA festival in front of the main stage

Comparisons · May 11, 2026 · 11 min

Why Mailchimp doesn't work for festivals

Mailchimp is a great email tool. But sending emails and managing a festival's audience are different things. Discover the 5 real problems Mailchimp does not solve for festival promoters and what alternative exists.

Crowd at Big Sound festival at the Turia stage in Valencia's Ciutat de les Arts

Guides · May 8, 2026 · 10 min

ROI of your event marketing campaigns

Learn to calculate event marketing ROI with a simple formula. Discover which channel drives real ticket sales, how to use UTMs, and what to do when a channel underperforms.

Guides · May 8, 2026 · 9 min

How promoters lose 40% of their audience

Most promoters don't know they lose between 30% and 40% of their attendees between editions. Here's the problem, the real numbers, and 5 concrete actions to start retaining your audience.

Guides · May 6, 2026 · 8 min

From Excel to dashboard: audience management

If you're still managing your festival or concert audience in spreadsheets, this guide shows what you're losing, what a real dashboard looks like, and how to make the transition without losing the data you already have.

Festival promoter working with audience segments on a laptop computer

Guides · Apr 14, 2026 · 14 min

Audience segmentation for festivals: a guide

Sending the same email to your whole list is not segmentation. This guide presents the full audience segmentation framework for festivals: the 5 key segments, the data you already have, and the messages that convert in each case.

Festival promoter reviewing WhatsApp campaign results on mobile phone

Case Studies · Apr 14, 2026 · 7 min

How a festival sold 2,000 tickets with WhatsApp

A mid-sized Spanish festival launched its early bird via WhatsApp to its segmented database of previous attendees. In 48 hours it sold 2,000 tickets with a 91% open rate. Here is what they did and what you can replicate.

Screen showing real-time event analytics dashboard with sales and check-in data

Guías · Apr 7, 2026 · 10 min

Real-Time Event Analytics: 5 Metrics to Watch Live

What to monitor during your festival or concert in real time: ticket velocity, channel performance, capacity peaks, and bottleneck signals.

Guides · Mar 31, 2026 · 15 min

How to measure festival success: 10 metrics

Practical guide to the 10 festival marketing metrics that matter: CAC, ROI, repeat rate, LTV and more. With a 30-day plan to start measuring from scratch.

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