65% of your attendees' questions arrive when your team is offline — here's the data
65.3% of attendee questions arrive outside working hours. Real data from Nevent's conversational model: 24/7 attendee support and audience profiling.
Articles by Samuel Fraga Mateos
Event software for promoters: the complete 2026 guide
Which software categories an event promoter needs, how to choose each tool and what to ask in every demo. A practical 2026 guide backed by real data.
How much does an event CRM cost in 2026: real prices and what they include
Real event CRM prices in 2026: ranges by solution type, what is billed separately and when investing makes sense. A no-nonsense guide for promoters.
AI agents for event promoters: what they can do today (and what's hype)
AI agents for events already do useful things today. An honest guide for promoters: 5 real use cases, what is hype and how to start without a tech team.
Email open rates in live events: the real numbers from festivals and nightclubs
Real email marketing benchmarks for live events: 33.9% open rate for festivals, 31.9% for clubs and conversion in 6.6 days. Data from 332 real campaigns.
Event attendee database: how to build and activate it
Your event attendee database is worth more than your lineup. The 6 data capture sources, how to unify profiles and 3 segments to sell more at every edition.
SMS vs email vs WhatsApp for events
Email, SMS or WhatsApp — it is not about picking one but knowing when to use each channel. Practical guide with comparison table by event phase and how to orchestrate all three channels for relevant communication.
ChatGPT for theatres and shows: cross-selling
Theatres and show producers live on cross-selling between titles. How to use ChatGPT connected to the CRM to identify the audience that saw one musical and sell them the next, without checking three different dashboards.
Agentic marketing for sports clubs
Sports clubs live on two critical audiences: season ticket holders and sponsors. How a marketing director at a pro club uses AI connected to the CRM to spot at-risk holders and sell segmented activations to sponsor brands.
AI for nightclubs: decide every week
Nightclubs run on weekly decisions that need fast data. How a nightlife promoter uses Claude connected to Nevent to analyze last night, segment regulars and prepare the next session in a conversation.
Claude for festival promoters: 7 prompts you can copy today
Seven ready-to-use prompts for Claude connected to your festival CRM. Post-event analysis, segmentation, edition-to-edition comparison, attribution and reports — all from chat, no dashboard needed.
Klaviyo, HubSpot, Swoogo and Nevent AI: 2026 comparison
Practical comparison of the four most relevant agentic marketing platforms in 2026 by the sector they serve: Klaviyo (e-commerce), HubSpot Breeze (B2B SaaS), Swoogo (B2B corporate events) and Nevent AI (live events).
Why agentic marketing for festivals isn't like e-commerce
Generic agentic marketing platforms (Klaviyo, HubSpot Breeze, Adobe) work well in e-commerce but misread a festival's purchase cycle. Five differences that justify an AI assistant specialized in live events.
Agentic marketing for event promoters: the 2026 guide
What agentic marketing means for live event promoters, how it differs from traditional automation, what an AI assistant can do with your event data, and how to get started without a technical team.
SMS marketing for events: a promoter's guide
Complete SMS marketing guide for event promoters. Discover why SMS has a 98% open rate, 6 use cases for festivals and concerts, and how to launch your first campaign in 4 steps by integrating SMS with your CRM.
ROI of your event marketing campaigns
Learn to calculate event marketing ROI with a simple formula. Discover which channel drives real ticket sales, how to use UTMs, and what to do when a channel underperforms.
From Excel to dashboard: audience management
If you're still managing your festival or concert audience in spreadsheets, this guide shows what you're losing, what a real dashboard looks like, and how to make the transition without losing the data you already have.
Audience segmentation for festivals: a guide
Sending the same email to your whole list is not segmentation. This guide presents the full audience segmentation framework for festivals: the 5 key segments, the data you already have, and the messages that convert in each case.
How to measure festival success: 10 metrics
Practical guide to the 10 festival marketing metrics that matter: CAC, ROI, repeat rate, LTV and more. With a 30-day plan to start measuring from scratch.
How to retain festival attendees year after year
Learn how to measure your attendee return rate, segment your audience by loyalty level, and apply retention strategies that turn casual attendees into loyal fans who come back to your festival every year.
WhatsApp marketing for festivals and events
Learn how to use WhatsApp marketing for festivals and concerts. Practical guide with 5 use cases, comparison with email and SMS, step-by-step setup, and common mistakes promoters make.
How to segment your event audience
Sending the same email to your entire list is the most common mistake in the events industry. Learn to segment your attendee base with the RFM model, musical genres and purchase behavior — and multiply the effectiveness of each communication.
Complete Guide: CRM for Festivals and Concerts in Spain 2026
Complete guide on CRM for festivals and concerts in Spain 2026. Discover what makes an event promoter CRM different, how it integrates with your ticketing platform and what metrics to expect. For promoters who want to truly know their audience.
Unify your scattered attendee data
Your attendee data exists. It's in your ticketing platform, on your social media, at the door. The problem is that it's scattered. How to unify it to communicate better and sell more tickets.
How to connect your ticketing platform to your CRM
Learn how to connect your ticketing platform — DICE, Eventim, XCEED or Eventbrite — to your CRM to unify attendee data and communicate relevantly. A technical guide for promoters.
CRM + chatbot for events: automate relationships
Learn how combining CRM and chatbot creates a complete attendee management system: know your audience, automate support, and personalize every interaction without losing quality.
Event analytics: the data promoters should read
Learn which event analytics metrics really matter, how to interpret ticket sales and attendance data, and what decisions change when you stop managing events blind.
7 Best Event Chatbots in 2026: Compared for Promoters
Tested chatbots for ticketing, lead capture and attendee support at festivals and concerts. Pricing, integrations and use cases for promoters.
Event chatbot: what it is and how it works
Discover what an event chatbot is, how it automates attendee support at festivals and concerts, and why promoters use it for chatbot for event booking and fan engagement 24/7.
What is an event CRM and why it matters
Discover what an event CRM is, how it works for festivals, concerts and venues, and why promoters who know their attendees sell faster. Includes multiple event management CRM use cases and ticketing integration.
How to Sell More Tickets in 2026: 12 Tactics That Work
12 tested tactics festival and concert promoters use to fill their next edition: pre-sale strategy, retargeting, lookalike audiences, and email sequences.
See our platform in action
Learn how Nevent can take your events to the next level