AI email marketing for events at scale
How to apply AI email marketing for events in practice: subject lines, segmentation, timing and dynamic content. Personalization at scale for promoters working with small teams.
Articles by Brais Padin
Why Mailchimp doesn't work for festivals
Mailchimp is a great email tool. But sending emails and managing a festival's audience are different things. Discover the 5 real problems Mailchimp does not solve for festival promoters and what alternative exists.
How promoters lose 40% of their audience
Most promoters don't know they lose between 30% and 40% of their attendees between editions. Here's the problem, the real numbers, and 5 concrete actions to start retaining your audience.
How a festival sold 2,000 tickets with WhatsApp
A mid-sized Spanish festival launched its early bird via WhatsApp to its segmented database of previous attendees. In 48 hours it sold 2,000 tickets with a 91% open rate. Here is what they did and what you can replicate.
Real-Time Event Analytics: 5 Metrics to Watch Live
What to monitor during your festival or concert in real time: ticket velocity, channel performance, capacity peaks, and bottleneck signals.
WhatsApp Business for event promoters: complete guide 2026
Complete WhatsApp Business guide for event promoters. Learn when to use the API, how to launch your first campaign, and how to integrate WhatsApp with your CRM to communicate at scale without burning your number.
How to implement a festival chatbot
Practical guide to implement a festival chatbot. From identifying which queries to automate to measuring results. With step-by-step checklist and real examples for event promoters.
Best CRM for Events 2026: 5 Top Picks for Promoters
Best CRM for events in 2026: Nevent, HubSpot, Klaviyo, Salesforce & Mailchimp compared on real pricing and ticketing integrations for event promoters.
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